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Community

TAG overview

Spending on community engagement

Spending on community engagement

 

 

 

 

 

 

 

 

 

€ million

 

2019

 

2020

 

2021

 

2022

Total spending

 

46.2

 

53.6

 

43.3

 

48.1

We calculate the value of pharmaceutical product donations according to the WHO Guidelines for Medicine Donations; for other product donations, we apply their fair value.

The main reasons for the decline in total spending in 2021 were lower Covid-19-related donations as well as a drop in demand for praziquantel tablets in the affected countries due to Covid-19.

Community engagement spending by region

Community engagement spending by region1

 

 

 

 

 

 

 

 

 

 

 

 

 

Europe

 

North America

 

Asia-Pacific (APAC)

 

Latin America

 

Middle East and Africa (MEA)

 

 

 

 

 

 

 

 

 

 

 

2021

 

 

 

 

 

 

 

 

 

 

€ million

 

10.8

 

5.0

 

7.2

 

0.6

 

19.7

%

 

25

 

12

 

17

 

1

 

45

 

 

 

 

 

 

 

 

 

 

 

2022

 

 

 

 

 

 

 

 

 

 

€ million

 

13.1

 

5.3

 

5.9

 

1.3

 

22.5

%

 

27

 

11

 

12

 

3

 

47

1

This table presents the regions across the globe in which we support initiatives. For projects that benefit multiple regions, we have calculated the amount per region by dividing the project spending evenly per country.

Focus of our local community engagement

Focus of our local community engagement1

 

 

 

 

 

 

 

 

 

%

 

2019

 

2020

 

2021

 

2022

Health

 

33

 

36

 

33

 

33

Education and culture

 

38

 

43

 

45

 

32

Environment

 

3

 

1

 

2

 

5

Disaster relief

 

2

 

1

 

2

 

8

Other

 

24

 

19

 

18

 

22

1

Based on number of projects

Motivations for our community engagement

Motivations for our community engagement1

 

 

 

 

 

 

 

 

 

%

 

2019

 

2020

 

2021

 

2022

Charitable activities

 

6

 

23

 

21

 

12

Community investment

 

91

 

72

 

76

 

86

Commercial initiatives in the community

 

3

 

5

 

3

 

2

1

Based on total spending on all projects

We categorize the motivations for our activities based on the London Benchmarking Group model as well as the guidelines of the Bertelsmann Foundation for corporate social responsibility. Projects that primarily aim to make improvements within the community are classified as community investment.

Initiatives that are predominantly aimed at company-relevant factors such as image or personnel recruitment are classified as commercial initiatives in the community. Charitable activities cover any other projects that benefit a charitable organization, but cannot be listed under either of the other two motivation categories due to missing data or their narrow scope.

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